Moosehead Lake Brand Leadership Team to hold community update meeting March 23

GREENVILLE — The Moosehead Lake Brand Leadership Team (BLT) will hold a meeting on Wednesday, March 23 from 5 to 7 p.m. at the Center for Moosehead History to update community members on the progress in implementing the branding effort for the Moosehead Lake region.

Starting in October of 2014, the Moosehead Lake Region Economic Development Council (MLREDC) sponsored a branding initiative under the guidance of Roger Brooks International. The Branding Initiative produced 42 recommendations including the formation of a Brand Leadership Team. The team in partnership with the MLREDC is working diligently to fundraise and implement the recommendations of the final report.

The goals of this effort are to increase the number of visitors to the region and improve their experience by accessing previously hidden or unknown natural environment features; increasing employment opportunities and increasing household incomes through greater economic activity and realizing the related benefit of increasing household incomes that leads to healthier households; and increasing access, awareness and appreciation of pristine natural environment.

The public is encouraged to attend the meeting. Refreshments will be served. For more information, please go to www.mooseheadlakeedc.com.