Moosehead Lake brand initiative to be unveiled April 10

Staff Report

    GREENVILLE — The Moosehead Lake Region Branding Initiative Committee will present the region’s new brand direction at a public presentation Friday, April 10 at 9 a.m. at Greenville Consolidated School.
    The brand direction is the result of nearly seven months of research and work by the branding committee to identify, define and brand what makes the region unique and can define its prosperous future.

    “Successful regions have a focus that helps set them apart from every other area, and that brand – or what we promise to deliver to residents and guests from near and far – is what the Moosehead Region needs to create and perpetuate,” said Amanda Hunt, branding committee member. “Input from the community provided the direction, the branding committee researched the competition and opportunities an provide a strategic Branding and Marketing Action Plan that will help the region’s businesses implement the new brand.”
    In addition, a new Brand Leadership Team will be selected by the MLREDC to oversee implementation. Roger Brooks, an internationally-known community branding expert, hosted a public meeting in Greenville last October to improve efforts to strengthen the Moosehead Lake Region economy. More than 125 people attended and the presentation is also available on YouTube.
    The Moosehead Lake Brand Development Team later identified three main outcomes for the Moosehead Lake Branding Initiative:
    create an 8 — 10 month economy that is sustainable;
    grow the population of the region by 25 percent (i.e., from 1,650 to 2,100) with a strong emphasis on younger residents (ages 20-45) and families; and
    maintain the natural and cultural character of the area.
    These goals were derived from a well-publicized survey that received 1,428 responses.
    The Moosehead Lake Region has historically been known for its unique character and natural resources and gets its name from its most significant water resource — Moosehead Lake.
    Located at the entrance to Maine’s historic North Woods, Moosehead Lake is a 75,000-acre lake peppered with more than 80 islands and surrounded by vast working forests and scenic mountain ranges. Since 1998, more than 400,000 acres of land has been permanently conserved, connecting the region to a conservation corridor of nearly two million acres of permanently conserved woods, waters and mountains running from the Canadian border to Baxter State Park.
    Now in its second year of operation, the MLREDC is working to establish collaborative partnerships with significant regional and statewide stakeholders. Discussions have been held with Appalachian Mountain Club, Maine Huts and Trails, Forest Society of Maine, town of Greenville, Plum Creek, Northern Forest Canoe Trail, The Nature Conservancy, the Maine Office of Tourism and others.
    For more information, visit www.mooseheadlakeedc.com.